Custom Dealer Websites

Bring Your Dealership to the World

More than a virtual billboard, your dealership website should also serve as a fully functional digital marketplace ready to convert visitors into buyers. To achieve this, you need experienced developers that specialize in building custom dealership websites for dealers in the heavy equipment, commercial truck, and commercial trailer industries. Fortunately, that's our expertise.

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Customer Relationship Management System

Dealer Website Key Features

What's Inside

Our dealer website platform was specifically designed for dealerships in the heavy equipment, commercial truck, trailer, and parts industries—developed to meet your needs and bolster leads. All Dealer Technology Solutions dealership websites sync completely with your DTS dealer management system for one-stop lead management and listing maintenance. And these features are only the beginning.

Search Engine Optimization (SEO)

Would you like your listings and dealership website to be readily visible on search engines such as Google? Of course! For this reason, we build your dealership website on the same platform as our own industry-leading website—incorporating the latest search engine optimization (SEO) techniques to maximize search visibility.

Supercharged Listings

Many other dealership websites only "iframe" in product listing windows from other pages. Not here. Enjoy unique site-hosted product listing pages easily updated from your inventory management system. This difference allows you to supercharge search keyword relevance using your own product listings.

Mobile-Centric Development

These days, most website traffic comes from buyers on mobile devices. For this reason, we're obsessed with providing an enjoyable mobile user experience for your visitors. Not only will your buyers thank you but search engines as well—as search algorithms favor websites with a great mobile user experience.

Your Custom Site

It can feel like if you've seen one dealership website, you've seen them all. Not here. Our dealership website developers work closely with you throughout every step of the process to craft a user experience that speaks specifically to the types of visitors you want. Making a great first impression just got easier.

Connect Your Inventory

Your dealership website and your inventory management system should not only play nicely, they should be married. Now they can be! Enjoy full asset management, custom detail fields, unlimited images, document uploads, and much more. This same system can be used to quickly and easily create robust website equipment listings.

Manage Your Leads

Receive contact and lead notifications from your website with the ability to manage them all from your connected Contact Relationship Management (CRM) system. See a full record of your dealership's correspondence with a lead or contact. Listen to call recordings, segment contacts into lists, and more—all from one system.

Control Your Content

Take command of your website's content with a user-friendly content management system. Updating your content is quick and easy—allowing you to craft new appealing resources to continue to draw traffic to your dealership website.

Detailed Analytics

How many visitors came to your website last week, month, or year? Where did they come from? How many pages on average did they view? Which pages received the most traffic? Answer all of these questions and more with detailed analytics tracking capabilities—allowing you to make highly informed decisions.

Search Engine Optimized Dealer Websites

A Dealer Website That Visitors & Search Engines Will Love

To make your dealership website stand out from your competitors, it must appeal to visitors and search engines—such as Google and Bing—alike. For this reason, every dealership website we build is:

Completely custom—no cookie-cutter templates

Integrated with your inventory and CRM

Easy to use on mobile and desktop alike

Stunning—with professional look and feel

Optimized for search engines—fast, relevant, and helpful

 Custom Website Design

Beautiful, Custom Website Design

Inventory & CRM Integration

Inventory & CRM Integration

Responsive Design

Professional & Responsive

Search Engine Optimized

Search Engine Optimized

Our Competitive Advantage

Compare Our Customer Dealership Websites to Others

Let's look at what features come standard with a Dealer Technology Solutions custom dealership website versus other dealership website developers.


Listings on Your Site
100% Mobile-Responsive Design
Search-Engine Optimized (SEO)
Advanced Search / Filter Functionality
SSL Certificate Included
Toll-Free, Provisioned Number Inclduded
No Contract
Custom Design (No Templates)
Email / share listing functionality
Shopping cart functionality
Inventory management
Feeds to other systems
Content management
Document management
Lead management
No Mobile-App Required

Dealer Website Portfolio

See What's Possible

You're invited to look at just a few of the many websites we've built for dealerships in the heavy equipment, commercial truck, and commercial trailer industries. Get the full picture by utilizing both your mobile device as well as your desktop computer.

iTag Equipment Responsive Dealer Website

iTAG Equipment

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Rocky Mountain Truck Parts Responsive Dealer Website

Rocky Mountain Truck Parts

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Carolina Used Machinery Responsive Dealer Website

Carolina Used Machinery

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Trailers of Texas Responsive Dealer Website

Trailers of Texas

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Simpson & Sons Trading Responsive Dealer Website

Simpson & Sons Trading

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Mideast Equipment Supply Trading Responsive Dealer Website

Mideast Equipment Supply

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Great Northern Equipment Responsive Dealer Website

Great Northern Equipment

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OnPoint Group Responsive Dealer Website

OnPoint Group

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